Privacy Policy – UK GDPR Compliant

Last updated: 21 November 2025

Who We Are

LaLa of London Limited (trading as Zumm Gifts)
Registered Address: 20 Mayo Road, Croydon, CR0 2QP
Email: info@zummgifts.co.uk
Tel: 07395 197643
We are the data controller for any personal data collected through this website.

Information We Collect

We may collect:
• Name, postal address & contact details
• Order details & payment confirmation
• Personalised product information submitted by you
• Website usage data (via cookies and analytics)

Legal Basis for Processing

We process data under:
• Performance of contract (fulfilling your order)
• Legitimate interests (security, fraud prevention)
• Consent (email marketing)
• Legal obligations (tax and accounting)

Sharing Your Data

We share data only with trusted service providers necessary to run our business:
• Shopify (web & order platform)
• PayPal / Shopify Payments (payment processing)
• Royal Mail (delivery)
• Google Analytics (website performance)

All partners comply with GDPR and data security requirements.

Marketing Communications

With your consent, we may send news and promotional emails.
You can unsubscribe anytime via the link in emails or by contacting us.

Data Retention

• Order records retained up to 7 years for legal compliance
• Marketing data retained until you unsubscribe
• Personalisation content retained only as required to fulfil your order

Your Data Rights

You have the right to:
✓ Request access to your data
✓ Request correction or deletion
✓ Restrict or object to processing
✓ Data portability
✓ Withdraw consent at any time

To exercise rights, contact: info@zummgifts.co.uk

If unresolved, you may complain to the ICO: ico.org.uk

Cookies

We use cookies and similar tracking tools for:
• website functionality
• analytics
• shopping cart features
Cookie preferences can be managed in your browser.

Security

We apply technical and organisational measures to safeguard your data.